C.V.

I am a multidisciplinary creative and design director having worked with many leading brands — Adidas, YouTube, Ford, Visa, Starbucks, Converse, Virgin America, and McDonald's, among others — at prestigious creative agencies, including Weiden+Kennedy New York, Mother New York, and Anomaly. My account winning work is driven by a deep belief that design is a problem-solving practice, creating work that has purpose and is functional, yet emotionally rich.

After 15 plus years in the advertising, branding, and design industry, I was recruited to the burgeoning foodtech sector, joining precision fermentation leader Perfect Day as Creative Director. While at Perfect Day, I led a global creative strategy and design group, driving integrated brand creation and experience across all touch points, including digital, social, print, packaging, and physical activations.

In just three years, my team created three new-to-world brands, and reimagined the Perfect Day brand identity, allowing the company to more ardently express its world-changing proposition. We also created the branding identity for the newly formed industry trade association, the Precision Fermentation Alliance (PFA).

I am currently an independent creative director, servicing clients in the bio-tech and food-tech sectors, with a focus on championing the precision fermentation industry.